The festive season is not even over yet, and already a key event for the wine and spirits industry is just around the corner: Dry January.
Dry January – more than just a trend
Originating in the UK, this movement encourages people to abstain from alcohol for a month to offset the excesses of the festive season. Every year, Dry January gains even more followers.
In 2024, Dry January recorded 5.6 million participants – an impressive figure that underlines the scale of the trend.
What about you? How do you plan to capitalise on this opportunity?
Of course, any movement or trend can be ignored. At Zenotheque, we’re fans of making sense of this movement for our own wine business.
You have two options:
- Ignore this trend and risk losing sales.
- Or adopt a proactive strategy to fulfil your customers’ expectations and increase your sales.
Incorporating Dry January into your marketing strategy is no rocket science.
