In 2025, one thing is certain: the wine market will continue to evolve and consumer expectations with it. Non-alcoholic wine is the answer to a growing demand for non-alcoholic alternatives.
At Zenotheque, we believe in winemaker-quality alcohol-free wine.
That’s why we only work with winemakers who share this vision – those who understand that alcohol-free wine is not just a product, but a comprehensive approach to differentiating your winery in the marketplace, driving product innovation and committing to responsible, consumer-centred winemaking practices.
Why should you include a non-alcoholic range in your offering?
According to an IWSR study conducted in 2022, the market for non-alcoholic or alcohol-reduced beverages will grow by 7% annually until 2026, while the traditional alcohol market will only grow by 1%.
Non-alcoholic drinks and de-alcoholised wines are attracting new consumers who are looking for flavourful, alcohol-free experiences. These consumers are often not teetotallers but drink alcohol, but occasionally make a conscious decision in favour of a non-alcoholic alternative. These consumers are known as flexitarians in the wine sector.
At Zenotheque, we accompany you step by step:
- From the selection of the cuvées to the market launch.
- With a clear, strategic approach.
Our ultimate goal?
That your wine finds its audience.
Make 2025 the year in which your non-alcoholic wine becomes a benchmark on the market.
Book a free appointment with Frédéric today to find out how you can successfully take this step.
More information for you
Are you a retailer? Find out more about how you can expand your non-alcoholic range here.
Are you a winemaker? Find out more about the possibility of dealcoholising your wine here.
